Choosing a domain name for your site is one of the most important steps towards creating the perfect internet presence. If you run an on-line business, picking a name that will be marketable and achieve success in search engine placement is paramount. Many factors must be considered when choosing a good domain name. This article summarizes all the different things to consider before making that final registration step! Short and Sweet Domain names can be really long or really short (1 - 67 characters). In general, it is far better to choose a domain name that is short in length. The shorter your domain name, the easier it will be for people remember. Remembering a domain name is very important from a marketability perspective. As visitors reach your site and enjoy using it, they will likely tell people about it. And those people may tell others, etc. As with any business, word of mouth is the most powerful marketing tool to drive traffic to your site (and it's free too!). If your s...